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#1960 DISCUSSION: LEGO & Gender #1: Marketing

How does LEGO market sets differently to boys and girls? How has that changed over the history of the brand? Most fans discovered their love for LEGO when they were kids, and many played mostly or exclusively with themes aimed at their own gender. Join us in a brief review of the history of gendered LEGO marketing.

This is the first in a series of posts on gender and LEGO. Stay tuned for posts looking at gendered colours and play patterns.


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