Today we pull back the curtain on a few topics from the IDEAS team, from approval of sets to the future of the theme! Perhaps most intriguing is the tease of a collaboration with in-store experiences like Pick-a-Brick and Build-A-Minifigure - let us know what you think this could be in the comments!
![](https://static.wixstatic.com/media/2d1450_2101d617462d47259f25cfd72a56550b~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/2d1450_2101d617462d47259f25cfd72a56550b~mv2.png)
![](https://static.wixstatic.com/media/2d1450_0ccedeb4c67a4539bb30ee625912f253~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/2d1450_0ccedeb4c67a4539bb30ee625912f253~mv2.png)
![](https://static.wixstatic.com/media/2d1450_4932b7738c394122b5804a3d288fcee2~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/2d1450_4932b7738c394122b5804a3d288fcee2~mv2.png)
![](https://static.wixstatic.com/media/2d1450_9fab797a7fa9473d839d3e31b9cd3462~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/2d1450_9fab797a7fa9473d839d3e31b9cd3462~mv2.png)
![](https://static.wixstatic.com/media/2d1450_d3f380bd854f4a03a30802263929e2ba~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/2d1450_d3f380bd854f4a03a30802263929e2ba~mv2.png)
![](https://static.wixstatic.com/media/2d1450_215ae1d5869c41d5a0e3d31ccece7e30~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/2d1450_215ae1d5869c41d5a0e3d31ccece7e30~mv2.png)
![](https://static.wixstatic.com/media/2d1450_1c0b432aeada463d80161681571ab985~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/2d1450_1c0b432aeada463d80161681571ab985~mv2.png)
![](https://static.wixstatic.com/media/2d1450_21fe44056d464715b991e2a416c74cb0~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/2d1450_21fe44056d464715b991e2a416c74cb0~mv2.png)
![](https://static.wixstatic.com/media/2d1450_6a7b93d28a4f47d2803900434f379318~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/2d1450_6a7b93d28a4f47d2803900434f379318~mv2.png)
![](https://static.wixstatic.com/media/2d1450_375f6aa3bbbf44f1a26d87941518c475~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/2d1450_375f6aa3bbbf44f1a26d87941518c475~mv2.png)