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#1975 DISCUSSION: LEGO & Gender #2: Colours

Recently, LEGO has announced that all their marketing will be gender neutral. But historically, we've seen dozens of new colours enter the LEGO palette thanks to sets marketed to girls.

Today we present a timeline showing some of these colours and discussion on how we got here and where LEGO might be headed next.


This is our second post in a series about how LEGO thinks about gender. Follow us and keep your eyes peeled for our next post about gender and play patterns.











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